my pinterest strategy: how to curate content effectively

May 06, 2018

colour block header*kindly note, this post contains affiliate links to some awesome things I love + recommend // read my full disclosure here - thank you!

How do you use Pinterest? Have you figured out how to best incorporate Pinterest's new board sections feature into your overall curation process?

If not, this one's for you!

For some time now we've had the pleasure of having both public (for all the world to see) and secret (for our eyes only) boards.

It's for this reason that I have never felt the need to have multiple accounts as a blog-biz owner. I like to keep things simple as best as I can, and until this set up becomes an issue, I'm going to keep things this way…

Anyways with the demise of the 'like' button and just these two board types, the foundation of what has become my current pin curation process came about. A process that I am pleased to share with you today.

So that's how to use Pinterest's new board sections! // #pinteresttips #socialmediatips c/o #curationqueen @gingerurchin

With the recent introduction of board sections (sub-divisions within a board) it has taken my whole pinning routine to another level of organisation satisfaction. Geek that I am!

Confused yet?

Think of the whole as a system of layers and filters through which you categorise and group information.

We have so much of it at our fingertips these days it was bound to eventually have an impact in the tools we use online.

The days of generalisation (so far as storage of information) are dwindling. Although we personally may becoming more generalist in our life design (encompassing the whole), our need for information to be accessed in highly specialised powershots is growing so that we can extract the specific pieces we need quickly and painlessly.

Tempus fugit!

Pinterest's very own CEO and co-founder, Ben Silbermann said as much when sections were introduced last September:

"It's been a really popular feature request for years... A lot of people create a board, and then after they create it, they want to add structure to it... We really built it [the feature] because we think it would make the product more useful..." -- source

So, what is this organisation strategy of which I speak?

Although I do facilitate Pinterest as my key traffic source second only to Google, I primarily use it as a research tool (allbeit a curated one) and it is my first port of call when seeking related articles on a topic I am interested in. Only when I have exhausted Pinterest will I go elsewhere. And then I will very likely add whatever I find to a pinboard.

For me Pinterest is becoming the new bookmarking too. Only now instead of it being a private activity, you get to see it too! Plus, it's way more searchable than a browser's will ever be.

My work flow for pinning content other than my own then goes something like this:

1 // Save a new pin to my secret ‘like’ board
When researching a particular topic or even just doing my usual check-in on what others are posting to see what peaks my interest, I just scroll through the feed saving the pins that catch my eye to my secret 'like' board.

The old like button is no more and with the switch over Pinterest generated a new secret board for me with my then saved likes. I have simply adopted this board as my new 'like' page.

Then when I have scooped up all the pins I can find on a topic, or when I am ready to review them I can go back through and check each of them out for any duplication of links or dud pins (spam, dead ends and the like).

2 // When I have a collection of pins on the same topic, create a new section
This usually happens when I have a bee in my bonnet am researching a particular specific topic and for visual clarity I like to move all the related pins into a sub-section so I can see them as a whole.

To create a new section within a board:

tutorial step one(i) click the 'organise' button top right in the board and, (ii) highlight the pins you want to move before clicking 'next'

tutorial step two(iii) enter a name for your new section and click 'done', (iv) your new section will appear in the board

3 // Then when a section reaches 15-20 pins, create a new secret board of the same + transfer the pins across
Unfortunately you have to create a new secret board before selecting pins to move into it from a section. Do this from your board gallery page as usual. Then...

tutorial step three(i) within the board section click 'organise' as before, highlight the pins to move, then (ii) locate the new secret board you just created and select it

tutorial step four(iii) once all the pins from the old section have been moved you can delete the section using the pencil tool (top-left), and (iv) voila! your new board will be populated with the moved pins

4 // When a secret board with content relevant to my audience gets 50+ pins, I switch it to public
Alter the board title, update the description + add a board cover.

5 // Lastly when a public board has 100+ pins, I look at creating sections within it to group similar sub-topics together
The only exception to this is my own blog-biz board. At present I have chosen to only create a section for the few eShop items I have pinned so far so as to distinguish them from my written content.

An example of a public board with sections:

screenshot of pinterest board

6 // As before with the secret boards, when a section on a public board becomes big enough I will consider splitting it out to form it’s own separate board
This system of tiered pinning enables me to see which topics are naturally a good fit for expansion on my account. I really don't want to be creating a board that is going to then languish unloved after the initial flurry of activity.

7 // And so on...

Why you REALLY should start using board sections now

As of yet there have been mixed feelings in the marketeer community as to what value these new sections actually have with regard to boosting visibility. Certainly there are huge bonuses for the non-marketeers and 'average' Pinner for doing so, but there seems to be some trepidation among the marketeer community. -- source

However, the trick I feel many have missed here is that this IS the new way Pinners will be using the site if it means making it even more useful for everyday data retrieval.

In search (the default go-to starting point after the smart feed) results will be displayed according to keywords and #hashtags used in titles, descriptions and their relevance based on where that pin was originally pinned. It won't matter whether that pin is filed within a board or sub-section when it is found (so long as that pin has been labelled + categorised accurately).

It is not WHERE we file/pin things, but HOW we label them that matters.

Marketeers should be actively harnessing this feature to clean up their boards so as to improve visitor experience.

What is the point of having a valuable pin if neither you nor your visitors can find it again? I don't think anybody is interested in scrolling through 1,000, 2,000, 4,000+ pins to find The One.

A better visitor experience means more likelihood of a content repin and thus visibility.

Moreover, as fellow bloggers Julie Syl and Belinda Alban have pointed out before me, by using the sections feature marketeers can more easily see what customers and followers are interested in and where to focus their efforts.

Not too shabby, eh?

So tell me:

Have you started using this new feature? What has your experience been so far? If you haven't, what are your thoughts? Are you going to be adding them to your Pinterest boards?

And finally, are you looking for a super simple, pinning system that doesn't involve automated scheduling tools or time-consuming spreadsheets and pin tracking?

Check out my friend, Kyla's manual pinning routine that is perfect for folks who like high impact, low involvement systems.

link to the manual pinning simplified eBook by kyla sims

An infopreneur and creative mentor, Beka Buckley is passionate about exploring the intersection between creativity, spirituality, and entrepreneurship. With a focus on sharing craft, blogging and social media guides on her blog, she helps can-do, creative souls become independent leaders of their domains, both on and offline.

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